Introducing Miles, our new brand character and the star of our new TV advert.
At just under 1 metre high, Miles explores the EMR network with his adventurous nature, symbolising the relaxed enjoyment of revelling in the journey.
Our new TV advert features Miles as he travels to London St Pancras. With our earlier and later trains to London, all there is to think about is how to make the journey as exciting as the destination.
Find out how Miles makes the most out of his journey...
The making of Miles
Go behind the scenes as we take you backstage on the set of our new TV advert. Produced by Mark Denton, the advert features a live action theatrical set, shadow puppets, and of course our new brand character Miles.
Keep your eyes peeled for a special appearance from one of our own EMR staff members. Louise Noke (Customer Service Officer from Derby) joins Miles on his journey and is also showcasing our brand-new uniform launching in 2022.
Hear from the team involved as they talk about how Miles came to life.
Need inspiration for your next journey?
Our network is home to some of the UK's best-known attractions and locations. Take a look at our blog for the best things to do around the network.