Wednesday, 30 October 2019
- 'Love Vegan’ snack bars given out on selected First Class trains as part of EMR Treats campaign
- EMR’s Intercity routes offer a wide range of vegan snacks for both First Class and Standard customers
EMR has collaborated with local ‘Love Vegan’ bar creator to give selected First Class customers a free vegan snack to enjoy on their journey in celebration of World Vegan Day on Friday 1 November.
Love Vegan bars were created by Jennifer Sargison. Jennifer, who lives in Nottingham, created the bars after becoming a vegan herself three years ago. Meanwhile, EMR offers a range of vegan options on board their services.
Neil Grabham, Customer Services Director for EMR said “With so people making the switch to a vegan lifestyle, we need to ensure that we have a wide variety of food and snacks available for our vegan customers available on board our trains.
“Our EMR Treats are a great way for us to surprise and delight our customers and it’s even better that we can collaborate with local businesses from the East Midlands and share their products with people that travel with us”.
Jennifer Sargison, creator of Love Vegan said “We are delighted to be working with East Midlands Railway at a very exciting time in our brand development.
“Being a local business and with a product that is produced in the East Midlands we are absolutely delighted with this collaboration and hope it is a huge success for all concerned”.
EMR Vegan options include snacks such as Tyrrells crisps, Dormans nuts and Biscoff biscuits. A full vegan breakfast is available and lighter lunch options include Linda McCartney sausages and a falafel & houmous wrap. Soy milk is also available to enjoy with tea or coffee.
Love Vegan bars are 100 percent plant based and come in seven flavours: Rich Cacao & Cashew, Warm Ginger & Peanut, Orange Cacao & Cashew, Smooth Caramel & Peanut, Rich Cacao & Morello Cherry, Coconut Ginger & Lime and finally Rich Cacao with Coffee & Amaretto.