“It’s time to switch” East Midlands Railway encourages customers to swap paper tickets to smart tickets in Smart Week

Tuesday, 15 October 2019

  • ​​EMR Smart ticketing makes rail travel quicker and easier
  • Convenient way to carry tickets
  • Giveaways at four hub stations across Smart Week 14-18 October

EMR is promoting smart ticketing throughout Smart Week; a collaborative cross industry campaign to encourage customers to switch to either a Smartcard or to purchase an e-ticket.

From 14 – 18 October, customers will be able to order their new Smartcards from Derby, Nottingham, Sheffield and Leicester from staff that will be equipped with iPads between 0700 – 0900 and 1600 – 1800. There will also be some treats for anyone making the switch from paper to smart, including Smarties and cookies.

EMR offers a range of paperless ticket options for passengers right across the network. Tickets can be loaded directly on to a handy, durable Smartcard, sent directly to a smartphone or sent via email. Paperless tickets help passengers to skip the queues at ticket machines, can be easily replaced if they are lost and are better for the environment.

Neil Grabham, Customer Services Director, for EMR said: “We want to make it as quick and easy as possible for our customers to get where they need to go.

“Making the move to smart ticketing is not only a much more secure way for our customers to manage their tickets; it will save them time.

“With our smart ticket gates and ticket machines across the network, we hope to reduce queue times and allow all of our customers to get where they need be in a timely manner”.

EMR is also giving their customers the chance to win back the value of their season ticket. To qualify, customers simply buy or renew their season ticket on a Smartcard between 14 October and 31 December 2019. The three lucky winners will be notified by 12 January.

To enter, visit eastmidlandsrailway.co.uk/winsmart

Full Terms and conditions are listed on the website.